Maison Écran · Paris

ÉCRAN

The sleeve that dresses up your pack.

An exceptional sleeve, crafted to give your pack the elegance it was missing. Four shades. One idea: discretion has a look of its own.

Discover the collection
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"A standard object has no face. Yours begins where the series ends."

Maison Écran, Paris

The transformation

Same format,
one more layer of style.

The ÉCRAN sleeve personalizes your standard pack in one motion, without changing its contents or the information printed on it. Four shades, one idea: make your pack your own.

Standard pack, plain format Without ÉCRAN
Pack personalized with the ÉCRAN Essentiel sleeve With ÉCRAN
The collection

Four characters, one same standard.

Every shade is Pantone-matched, every name hand-debossed. Soft-touch finish, Playfair Display typeface, cold foil stamping.

ÉCRAN My Choice, Sleeve format, openSleeve
ÉCRAN My Choice, Box formatBox
My Choice
Matte black, for those with nothing to prove.
Sleeve format €11.00 (approx. $13 USD) Box format €15.00 (approx. $17 USD)
Pantone Black 6C
ÉCRAN Essentiel, Sleeve format, openSleeve
ÉCRAN Essentiel, Box formatBox
Essentiel
Pantone 871C gold, black text. Understated, but shines just enough.
Sleeve format €11.00 (approx. $13 USD) Box format €15.00 (approx. $17 USD)
Pantone 871C
ÉCRAN Confidence, Sleeve format, openSleeve
ÉCRAN Confidence, Box formatBox
Confidence
Deep burgundy, gold lettering. The red that speaks for itself.
Sleeve format €11.00 (approx. $13 USD) Box format €15.00 (approx. $17 USD)
Pantone 209C
ÉCRAN Discrétion, Sleeve format, openSleeve
ÉCRAN Discrétion, Box formatBox
Discrétion
Navy and gold. The name says it all, without raising its voice.
Sleeve format €11.00 (approx. $13 USD) Box format €15.00 (approx. $17 USD)
Pantone 289C
My Choice
Black 6 C
Essentiel
871 C
Confidence
209 C
Discrétion
289 C
Before launch

Reserve yours before everyone else.

The ÉCRAN collection is now open for preorder. Choose your shade and format, and be among the first served once production is ready. Shipping worldwide.

Thank you, your preorder has been recorded. A confirmation email will follow shortly.

The automatic submission ran into an issue. Please email us directly at etui.ecranbox@gmail.com with your shade, format and quantity: your preorder will be honored just the same.

Craftsmanship

Craftsmanship that doesn't compromise.

01

Soft-touch lamination

A matte, velvety texture that withstands repeated handling in a pocket or bag.

02

ÉCRAN debossing

The house name, pressed in relief, tone on tone, at the top of every sleeve. Discreet by day, revealed under the light.

03

Pantone 871C gold, no excess

A tone-on-tone single-color print, no hot foil stamping. The precision of a code rather than the approximation of an eye.

04

Playfair Display

The same typeface found on the label of a great fashion house. Nothing is left to chance, not even the letterform.

Retailers

Launching in Paris. Shipping worldwide.

ÉCRAN is launching step by step with select tobacconists in Paris, while taking preorders online for customers everywhere, including the US and Germany.

Boutique 22
22 avenue Victor Hugo, 75116 Paris
In stock
Tabac Lemaire
Avenue Victor Hugo, 75116 Paris
In stock
Next locations
Neuilly, Paris 5th, 7th and 8th districts
Coming soon
Interested in stocking ÉCRAN?

ÉCRAN is looking for retail partners internationally. Get in touch to discuss wholesale terms and shipping to your market.

Get in touch
Maison Écran

The sleeve that dresses up your pack.

Four shades. One address.

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