Maison Écran · Paris

ÉCRAN

The sleeve that dresses up your pack.

An exceptional sleeve, crafted to give your pack the elegance it was missing. Four shades. One idea: discretion has a look of its own.

Discover the collection
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"A standard object has no face. Yours begins where the series ends."

Maison Écran, Paris

The transformation

Same format,
one more layer of style.

The ÉCRAN sleeve personalizes your standard pack in one motion, without changing its contents or the information printed on it. Four shades, one idea: make your pack your own.

ÉCRAN Confidence and My Choice sleeves set on a dock, yacht in the background
ÉCRAN My Choice and Essentiel sleeves set on a Paris café table, next to a cappuccino
On the terrace

An ordinary café.
An accessory that isn't.

Set on the table, between the cup and the sugar, ÉCRAN doesn't try to get noticed. It does anyway.

The collection

Four characters, one same standard.

Every shade is Pantone-matched, every name hand-debossed. Soft-touch finish, Playfair Display typeface, cold foil stamping.

ÉCRAN My Choice, Sleeve format, openSleeve
ÉCRAN My Choice, Box formatBox · soon
My Choice
Matte black, for those with nothing to prove.
Sleeve
€11.00
0
Box €15.00 · Coming soon
Pantone Black 6C
ÉCRAN Essentiel, Sleeve format, openSleeve
ÉCRAN Essentiel, Box formatBox · soon
Essentiel
Pantone 871C gold, black text. Understated, but shines just enough.
Sleeve
€11.00
0
Box €15.00 · Coming soon
Pantone 871C
ÉCRAN Confidence, Sleeve format, openSleeve
ÉCRAN Confidence, Box formatBox · soon
Confidence
Deep burgundy, gold lettering. The red that speaks for itself.
Sleeve
€11.00
0
Box €15.00 · Coming soon
Pantone 209C
ÉCRAN Discrétion, Sleeve format, openSleeve
ÉCRAN Discrétion, Box formatBox · soon
Discrétion
Navy and gold. The name says it all, without raising its voice.
Sleeve
€11.00
0
Box €15.00 · Coming soon
Pantone 289C
Discovery set

All four shades, at once.

Four sleeves, one per shade, shipped together. The simplest way to find yours.

€44.00incl. VAT, free shipping
0
My Choice
Black 6 C
Essentiel
871 C
Confidence
209 C
Discrétion
289 C
ÉCRAN Essentiel sleeve on a café table in Monaco
Almost there

Yours, in one move.

Choose your shade below.

Order

Your selection.

Add your sleeves above, then pay securely. Payment is handled by Stripe and sleeves ship from Paris within 3 to 5 business days.

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Shipping
Total
Free shipping from €44 · €3.90 below

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Prices in EUR, VAT included; your bank converts at checkout. Secure payment by Stripe (card, Apple Pay, Google Pay). A confirmation email follows every payment. ÉCRAN is a presentation accessory, sold empty and separately, with no affiliation to any tobacco manufacturer. Smoking kills.

ÉCRAN My Choice box open, ivory interiorBox
ÉCRAN Essentiel box open, ivory interiorBox
ÉCRAN Discrétion box open, ivory interiorBox
ÉCRAN Confidence box open, ivory interiorBox
Craftsmanship

Craftsmanship that doesn't compromise.

01

Soft-touch lamination

A matte, velvety texture that withstands repeated handling in a pocket or bag.

02

ÉCRAN debossing

The house name, pressed in relief, tone on tone, at the top of every sleeve. Discreet by day, revealed under the light.

03

Pantone 871C gold, no excess

A tone-on-tone single-color print, no hot foil stamping. The precision of a code rather than the approximation of an eye.

04

Playfair Display

The same typeface found on the label of a great fashion house. Nothing is left to chance, not even the letterform.

ÉCRAN display on the counter of a Paris boutique
Already in store

Paris 16th,
on a real counter.

The ÉCRAN display as it stands today at a first retail partner, among the lighters and cigar cutters.

Maison Écran

The sleeve that dresses up your pack.

Four shades. One address.

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Smoking kills.